Recommendations

After analyzing all our research, we have six recommendations that we believe will benefit Youmi Crepes and Boba’s social media presence. Our main focus was to find new ways for Youmi to draw more attention to their social media platforms in order to increase followers and grow the customer base. We found these recommendations to be the most practical for Youmi Crepes and Boba to utilize.

• Create a consistent brand 

  • Create a brand logo.

    • Utilize that logo throughout social media and other forms of advertising.

• Distinguish most successful platforms for Youmi’s content 

  • Based on current social media following, Youmi Crepes and Boba’s instagram has the largest following. 

    • Build followers on other platforms by becoming more active on Facebook, Instagram, and Tik Tok 

• Establish a social media schedule 

  • EXPLAIN HOW 

    • ANY AND ALL DETAILS 

• Engage with customers through online incentives and opportunities 

  • Give customers opportunities to be a part of the business through surveys, polls, giveaways, discount codes, etc. 

    • Focus on posting rewards/discounts solely online in order to create an incentive to follow social media platforms 

• Integrate promotional videos 

  • Upload short videos of the process of preparing food, finished products, customer testimonials, etc. 

• Leverage platforms through test campaigns and settings 

  • Create different advertising campaigns to find what works best

    • Utilize guerilla marketing techniques to avoid breaking the bank