Methodology

In order to design well informed and researched recommendations, we sought to distinguish design elements, marketing techniques, and a platform that proved to be the most effective in social media in order to increase customers at Youmi Crepes and Boba. After meeting with Youmi Crepes and Boba on 10/12 we designed a strategy to gather research to meet Youmi’s goals.

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This strategy was composed of two different approaches: online research examining material in IUPUI Proquest Central: “The largest multidisciplinary database with over 11,000 titles, more than 8,000 in full-text,” and local study that involved a survey with specific questions related to social media strategies, sent to successful  businesses' social media pages.