Introduction

Youmi Crepes and Boba is seeking ways to increase their social media presence and marketing in order to draw in new customers and increase the number of return customers. To do this, we have researched the most successful social media marketing techniques and applications that cause an increase in followers, account activity, and public awareness of the business page.  
 

The purpose of the research is to narrow down what marketing techniques prove to be most effective, create a plan to increase Youmi’s activity on social media platforms, and to distinguish the most alluring content to potential customers. By combining different research methods, we are able to share recommendations meant to improve Youmi Crepes and Boba’s social media presence.