Analysis
Deshpande, I. (2020, June). What Is Social Media Advertising? Definition, Costs, Best Practices, Benefits, and Examples. Toolbox.com. Retrieved October 7, 2021, from https://www.toolbox.com/marketing/social-media/articles/what-is-social-media-advertising/.
ABSTRACT: Social media advertising is broken down into a step by step process.
Statistics on various things from social media and is a guide on setting up successful advertisements with social media.
Digital Marketing Trends to Watch For In 2018. (2018, Feb 09). IT Var News, Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/magazines/digital-marketing-trends-watch-2018/docview/2000991036/se-2?accountid=7398.
ABSTRACT: In 2018, social media engagements, particularly video content, has surged as an effective medium for advertisement. With social media, users spend most of their time watching video content on these platforms. These video formats can take on a variety of options providing flexibility when it comes to social media campaigns. Social media Influencers, chatbots, and social media stories can expand a company’s brand on social media.
Do Your Customers Intend to Return? NBRI. (2017, May 9). Retrieved October 7, 2021, from https://www.nbrii.com/blog/do-your-customers-intend-return/.
ABSTRACT: Sometimes your customers do not want to return. This is a good way to see if they will. If they do, make sure the next visit was worth the return trip. You need to create a loyal customer then once that is done, they should return regardless.
How To Develop An Effective Digital Marketing Strategy The Drives Revenue, According To DesignRush: DesignRush researched how to put together an effective marketing strategy can increase conversions, click-through rates, and revenue. (2019, Sep 25). PR Newswire http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/wire-feeds/how-develop-effective-digital-marketing-strategy/docview/2296515957/se-2?accountid=7398
ABSTRACT: Marketing is a competitive battlefield, and for businesses to compete in this area they need an in-depth strategy. There are several digital companies that are around that can help build up a companies’ digital strategy particularly their social media campaigns. Some of these digital marketing companies include Innovative Flare, Leverage, and Epic Notion to name a few. All these digital marketing companies provide a variety of social media and marketing campaigns that will allow for increased pushes towards higher revenue streams.
How to Develop an Effective Digital Marketing Strategy to Increase Conversions & Revenue Fast. (N.D.-A). Retrieved October 4, 2021, from https://www.designrush.com/trends/effective-digital-marketing-strategy
ABSTRACT: Social media platforms are a great space for generating advertising for a business. There are various campaigns that can be tested on social media to determine which campaign is received best by a target audience. Social media is also great for allowing automated social campaigns allowing for greater flexibility. Also, social media has their own analytics and measurements that can help maximize strategies thus achieving better results on social media campaigns. Two-way communication is more accessible with social media than in other advertisement channels thus making customer relations better than before.
How to Effectively Market Your Small Business on Social Media. QuickSprout. (2021, June 10). Retrieved September 30, 2021, from https://www.quicksprout.com/social-media-for-small-business/.
ABSTRACT: Social media is the lead method of effective social speaking. Without having a social media page nor a social media presence, you are more likely to not know nor follow the newest trends. Define your research goals. The only people to be involved are the student, the victim, the suspect, and an adult who ran the school well.
How to Use Instagram For Business: A Practical Step-by-Step Guide. Social Media Marketing
& Management Dashboard, 8 Apr. 2021, https://blog.hootsuite.com/how-to-use-instagram-for-business/
ABSTRACT: To narrow down business objectives on social media, apply SMART framework: specific, measurable, attainable, relevant, and timely. Defined goals and objectives allow for metrics to be tracked on social media. Metrics that can be measured include awareness of follower growth rate and engagement of followers. Close analysis of these statistics create opportunities for growth and improvement.
Lundin, K. (2018, May 16). 5 Reasons Why Your Business is Losing Customers. Entrepreneur. Retrieved September 30, 2021, from https://www.entrepreneur.com/article/313463.
ABSTRACT: There are five direct reasons as to why a business is losing customers. One, a company is providing poor customer service to their clients causing them to not return. Instead, focus on maintaining a happy, solutions based team to deal with customers. Two, the business is inconsistent. This causes customers to be wary of the company. This can also be inconsistent branding. Three, the sales tactics are out of date and causing customers to not get covid updates and other important information.
Schiff, J. L. 6 Ways Twitter Can Help Your Business Go Beyond PR. CIO, (2016, Mar. 28).
Retrieved from https://www.cio.com/article/3048469/6-ways-twitter-can-help-your-business-go-beyond-pr.html.
ABSTRACT: Fifty-four percent of businesses use Twitter to hire employees. There is a constant crowd of people looking specifically at businesses and retailers for products/experiences that stand out. Twitter’s search engine narrows down exactly what people are saying about a business and the media marketing that is produced. It is the ideal platform for event marketing, customer service feedback, live chats, and media relations. Use of the “poll feature” provides feedback that a company can use to make adjustments better suited to customer preferences.
Schiff, J. L. (2013). Video Becomes Valuable: From Attracting New Customers With Online
Marketing to Recruiting Employees, Business Owners, Managers and Video Experts Discuss How Video Can Benefit Your Organization. CIO. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/video-becomes-valuable/docview/1429132161/se-2?accountid=7398.
ABSTRACT: Videos attract more customers through digital marketing by: announcing new products or services in an appealing way, cutting through other dry product announcements, generating a buzz through visuals, visually demonstrating product or service, and creating video testimonials from real customers. Viewpoint enterprise received positive feedback from prospects and analysts after posting a promotional video with a “fun and cheeky” tone. Views on youtube also increased with every promotional video that was posted. Videos provide an effective marketing medium to connect with customers beyond words written on a page and break language and age barriers within text.
6 Ways to Use Youtube to Market a Small Business | Zenbusiness Inc. (2021, August 11). ZenBusiness Inc. https://www.zenbusiness.com/blog/market-youtube/.
ABSTRACT: There are six ways a business can gain interest through advertisement on YouTube. First, is to use YouTube to connect personally with the target audience. Second, is to market the top features of the product to show customers its benefits. Third, is to prove your expertise by posting informative videos that prove the validity of expertise. Fourth, use YouTube to present customer testimonials that show that there are customers who bought and liked the product. Fifth, use YouTube to show a step-by-step way demonstrating how to use the products of the business. Lastly, use YouTube to do real-time marketing by hosting YouTube live events.
7 Tips on How to Get Returning Customers. Paychex. (2019, October 2). Retrieved October 7, 2021, from https://www.paychex.com/articles/marketing/how-to-get-customers-to-return.
ABSTRACT: Businesses need returning customers because they are free advertisements, it’s cheaper than trying to attract new ones, and you can test new products on them. There are seven ways to keep customers coming back:
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Make customer service a priority
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Loyalty programs
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Positive customer experiences
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Variety of products
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Helpful insights via social media
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Listen to customer complaints
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Survey repeat customers
Social Media Strategy - clubrunner.blob.core.windows.net. Social Media Strategy . (n.d.).
Retrieved October 7, 2021, from https://clubrunner.blob.core.windows.net/00000050088/en-ca/files/homepage/social-media-strategy---best-practices/Social_Media_Bundle_-Social_M---1-.pdf.
ABSTRACT: Social media is the new best place to advertise. The majority of the consumer base spends most of their free time on social media, so you want to use that to your advantage. It allows you to easily focus your particular target audience and tailor the advertisements to what works for them in particular.
Stephanie. (2021, Aug. 16). 11 Ways to Keep Your Customers Coming Back. Retrieved from
https://talkroute.com/11-sure-ways-to-keep-your-customers-coming-back/.
ABSTRACT: Marketing towards the ideal customer is the most effective and productive way to create advertisements. Elimination of targeting outside that range improves information retention within ideal customers and improves overall business marketing success. Integrate incentives in marketing to lure customers back to your business. Possible incentives include: discounts, limited time items, rewards or point systems. Sending a “thank you” card, email, or text shows the customer that they are remembered by the business.
Valos, M., Maplestone, V. L., Polonsky, M. J., & Ewing, M. (2017, December). Integrating Social Media Within an Integrated Marketing Communication Decision-Making Framework. ProQuest. Retrieved October 7, 2021, from https://www.proquest.com/abicomplete/docview/2213818019/57B748CAE39749ACPQ/1.
ABSTRACT: The failure to successfully advertise through social media is detrimental to small business owners throughout the country. After a three step process marketers obtained ways to advertise through social media through means of research and questionnaires.
Wasserman, T. (2009, November 28). Guerrilla Marketing Goes Tweet. Adweek. Retrieved October 7, 2021, from https://www.adweek.com/brand-marketing/guerrilla-marketing-goes-tweet-106652/.
ABSTRACT: Marketers are realizing that in the new digital age they have to conform to technology. This means they need to learn the best strategies in marketing through social media. With things like QR codes advertising has never been easier and potentially cheaper than it has become now.