Key
Findings

• Engaging in Instagram  sets up opportunities for success due to its over 1 billion monthly active users, 80% of those users following a business social media page

• Creating video content allows for information to be passed quicker than a photo or written description and better accounts for tone

• Using test campaigns on different platforms narrows down what type of audience you can reach out to based on the filters applied to define the target audience and aid in successful social media advertising. 

• Implementing social media marketing schedule tools allow for businesses to schedule posts across all social media platforms, ahead of time, with just a few clicks.