Executive Summary

Youmi Crepes and Boba is in search of ways to increase their social media presence across three social media platforms for the purpose of reaching new customers in their target audience, and to effectively retain the customer base they currently have. 

To reach this objective, we have researched various social media marketing strategies and social media marketing applications that will allow for effective, easier marketing of their business on social media which will help increase social media activity on their accounts. This, in turn, will increase their customer base as well as keep current customers engaged in the Youmi Crepes and Boba business. 

The findings of this report are based on primary and secondary research the group conducted. Primary research was conducted through a survey of local businesses in the area and online research about local businesses social media strategies. This information was important in developing our recommendations for this report. Secondary Research was conducted through scholarly articles and other credible online sources used to help formulate ideas to help provide nuance to our recommendations.

​

Brief Recommendations:

These are the recommendations that are given to help Youmi create an effective social media strategy for increasing and retaining their customer base. 

​

• Create A Brand Logo To advertise and Make the Establishment Stick in People’s Minds.

• Use social media marketing tools to help marketing through social media platforms be more effective and easier for the business.

• Develop Test Campaigns to send out to customers and see which strategies are most effective.

• Implement Video to Appeal Customers and Stand Out Against Similar Pages.

• Build Categorical Organization to Design and Publish Social Media Posts.